Join Our


Friends of Farmers’


Rewards Program


Join Today

Friends of Farmers’ Rewards is our way of thanking you for your business.
Get perks, deals, and savings every time you shop!


Enjoy a sign up bonus when you join Friends of Farmers’! Sign up today to start enjoying the benefits.


No more lost Sandwich or Buzz Club cards with new, automated tracking. Buy 10 sandwiches/coffee, receive email reminder for free item.


Friends of Farmers’ get digital coupons, auto applied for qualifying items using your member card or ID. Savings are preloaded to your account. No clipping necessary!



We’ll let you know when your Friends of Farmers’ card is ready to be picked up at the registers, and you can grab it the next time you shop. In the meantime, just give the cashier your phone number or member ID#, to take advantage of your Friends of Farmers’ benefits.

Have questions or concerns, send us an email at


On our email list? You may already have an account with us. Log in here. (If you can’t remember your password or don’t think you ever created one, just click “Forgot Password” to reset it.)

Join Now

Frequently Asked Questions

What is Friends of Farmers'?

Friends of Farmers’ is a rewards program that gives you access to member-only sales and specials, along with our “buy 1o, get one free” digital sandwich and Buzz cards. Scan your card at the register (or if you don’t have your card handy, simply type in your cell phone number) to receive automatic discounts on featured products or a virtual punch on your sandwich or coffee card.

How do I sign up for Friends of Farmers’?

If you got our introduction e-mail (you might want to check your junk folder), you are already registered with us. Click here and sign in with the email where you received the Friends of Farmers’ introduction email. If you can’t remember your password, you might need to reset it. Once logged in, click on Customer Programs in the left-hand column. Select “Friends of Farmers'” and then click “Save.” You will receive a welcome email within 24-48 hours with all the details of the program in it. 


Didn’t receive the Friends of Farmers’ introduction email, don’t worry!  You can register for an account here: Register Now! 

I have a paper Sandwich/Coffee card. Can I still use it?

The short answer is: yes. You can continue to use the paper cards until you’ve gotten all of your punches. Alternatively, you can bring all your cards in and the cashiers can add your existing punches to your Friends of Farmers’ account. This is the simplest way to go. Who wants to keep track of those old punch cards, anyway? Our goal is to convert all our old Sandwich/Coffee cards to the new digital format. 

How do I get my Friends of Farmers' discounts at checkout?

When you get to the registers, you either need to swipe your customer ID card or give the cashier your name or phone number to receive your benefits.

I just got a coupon in my email. Do I have to show the email at the registers or print it out to receive the discount?

No, Friends of Farmers’ is paper-free! All discounts are linked to your customer account. Simply swipe your customer ID card or give the cashier your name or phone number at checkout. This will automatically apply any discounts, coupons, or special offers to your account. 

Can I opt out later on?

Of course. Please just know that, unfortunately, you can’t opt back in later after you opt out. But if you decide you want to opt out, just let our cashier know at checkout. You can also opt out using the “unsubscribe” link at the bottom of an email you receive from us. 


That said, another word of caution: If you have a Sandwich and/or Buzz Club Card, unsubscribing to our emails will void your cards.


Will my information be shared with anyone outside of Woodstock Farmers’ Market?

Never. We will never share your information with anyone. It will only be used by Woodstock Farmers’ Market. For more details, please refer to our privacy policy. 


Other questions or need assistance?

Please email us at with any questions. We are happy to help. 

Words from our Friends

We have the best customers in the world. And we love hearing about why they choose to shop at the Market—whether they stop by every day or pop in once a year. The positive feedback we get from our community keeps us motivated and inspired, and eternally grateful to live where we live.

“We enjoy shopping here because we love the atmosphere and we can get everything we need to eat well. We shop here almost exclusively for our dinners. Why would we go anywhere else?”

Mark and Gina

“We wouldn’t still be living in Woodstock if it wasn’t for the Farmers’ Market. We shop here because the produce, meats, fish, etc. are topnotch, and we love the array of cheeses, wines, crackers, and coffee that you have for sale.”

Jo-Ann and Norm

“Why do I enjoy shopping at the Market? The strong sense of community—seeing new and old friends, and knowing that I am buying the freshest, best products available, both organic and local.”