Friends of Farmers’ FAQ

Have a question about our Friends of Farmers' Rewards program? We'd love to help! If you don't find the answer here, please reach out to

What is Friends of Farmers'?

Friends of Farmers’ is a rewards program that gives you access to member-only sales and specials, along with our “buy 10, get one free” digital sandwich and Buzz cards. Scan your card at the register (or if you don’t have your card handy, simply type in your cell phone number) to receive automatic discounts on featured products or a virtual punch on your sandwich or coffee card.

How do I sign up for Friends of Farmers’?

  • If you have an account with us, log in to your account and click on your name in the top right corner. On the account settings tab, under “Email Information,” click on “Send coupons and special offers'” and then click “Save.”
  • If you are a new customer or want to sign up and don’t have an account, sign up here.

You will receive a welcome email within 24 hours with all the details of the program in it. 

I have a paper Sandwich/Coffee card. Can I get credit for my existing punches?

Yes! When you go digital, you’ll get credit for your existing punches. Just bring your punch card(s) with you the next time you shop and the cashiers will add your existing punches to your Friends of Farmers’ account. Who wants to keep track of those old punch cards, anyway? Our goal is to convert all our old Sandwich/Coffee cards to the new digital format. 

Can I use my 10% welcome discount immediately upon signing up?

No. Please be patient! Your one-time 10% welcome discount may take up to 24 hours to be reflected in your account. You can redeem it anytime within 6 months of joining our rewards program.

How do I get my Friends of Farmers' discounts at checkout?

When you get to the registers, you either need to swipe your customer ID card or give the cashier your name or phone number to receive your benefits.

I just got a coupon in my email. Do I have to show the email at the registers or print it out to receive the discount?

No, Friends of Farmers’ is paper-free! All discounts are linked to your customer account. Simply swipe your customer ID card or give the cashier your name or phone number at checkout. This will automatically apply any discounts, coupons, or special offers to your account. 

Can I opt out later on?

Of course. Please just know that, unfortunately, you can’t opt back in later after you opt out. But if you decide you want to opt out, just let our cashier know at checkout. You can also opt out using the “unsubscribe” link at the bottom of an email you receive from us. 

That said, another word of caution: If you have a Sandwich and/or Buzz Club Card, unsubscribing to our emails will void your cards.


Will my information be shared with anyone outside of Woodstock Farmers’ Market?

Never. We will never share your information with anyone. It will only be used by Woodstock Farmers’ Market. For more details, please refer to our privacy policy. 


Other questions or need assistance?

Please email us at with any questions. We are happy to help.