Friends of Farmers’ FAQ

As a Friends of Farmers' member, you'll receive special offerings and discounts, sandwich and coffee freebies, and other fun perks!

What is Friends of Farmers'?

Friends of Farmers’ is a rewards program that gives you access to member-only sales and specials, along with our “buy 1o, get one free” digital sandwich and Buzz cards. Scan your card at the register (or if you don’t have your card handy, simply type in your cell phone number) to receive automatic discounts on featured products or a virtual punch on your sandwich or coffee card.

How do I sign up for Friends of Farmers’?

If you got our introduction e-mail (you might want to check your junk folder), you are already registered with us. Click here and sign in with the email where you received the Friends of Farmers’ introduction email. If you can’t remember your password, you might need to reset it. Once logged in, click on Customer Programs in the left-hand column. Select “Friends of Farmers'” and then click “Save.” You will receive a welcome email within 24-48 hours with all the details of the program in it. 


Didn’t receive the Friends of Farmers’ introduction email, don’t worry!  You can register for an account here: Register Now! 

I have a paper Sandwich/Coffee card. Can I still use it?

The short answer is: yes. You can continue to use the paper cards until you’ve gotten all of your punches. Alternatively, you can bring all your cards in and the cashiers can add your existing punches to your Friends of Farmers’ account. This is the simplest way to go. Who wants to keep track of those old punch cards, anyway? Our goal is to convert all our old Sandwich/Coffee cards to the new digital format. 

How do I get my Friends of Farmers' discounts at checkout?

When you get to the registers, you either need to swipe your customer ID card or give the cashier your name or phone number to receive your benefits.

I just got a coupon in my email. Do I have to show the email at the registers or print it out to receive the discount?

No, Friends of Farmers’ is paper-free! All discounts are linked to your customer account. Simply swipe your customer ID card or give the cashier your name or phone number at checkout. This will automatically apply any discounts, coupons, or special offers to your account. 

Can I opt out later on?

Of course. Please just know that, unfortunately, you can’t opt back in later after you opt out. But if you decide you want to opt out, just let our cashier know at checkout. You can also opt out using the “unsubscribe” link at the bottom of an email you receive from us. 


That said, another word of caution: If you have a Sandwich and/or Buzz Club Card, unsubscribing to our emails will void your cards.


Will my information be shared with anyone outside of Woodstock Farmers’ Market?

Never. We will never share your information with anyone. It will only be used by Woodstock Farmers’ Market. For more details, please refer to our privacy policy. 


Other questions or need assistance?

Please email us at with any questions. We are happy to help.