Harvest for Hunger


Feeding Local Families in Need

Thank you for rounding up during the 2021 holiday season! We raised a total of $11,942 at our stores in Woodstock and Waterbury during our annual Harvest for Hunger. This includes a $1,000 Woodstock Farmers’ Market match in Woodstock and a $100 match in Waterbury.
We are so thankful to our generous and supportive community for coming together to help our neighbors in need. Our local food shelves are working hard to address the problem of food insecurity in our community, and your support is greatly appreciated.
Harvest for Hunger is an annual “round up” campaign that runs through the holiday season. The funds go toward purchasing fresh produce for Woodstock Community Food Shelf, Reading/West Windsor Food Shelf, and the Waterbury Area Food Shelf, helping ensure that local families in need have access to healthy food options.

Thank you to everyone who opted to “round up” their purchase to the nearest dollar or leaves a donation in the donation boxes.


It’s our philanthropic campaign to benefit food shelves in the Woodstock, Reading/West Windsor, and Waterbury areas.

A little history: The Woodstock Farmers’ Market has been ordering fresh produce for the Woodstock Community Food Shelf since the winter of 2006 (and the Reading/West Windsor Food Shelf starting in 2015). Back in 2006, during the holidays, we put out collection boxes at our cash registers to raise money to buy fresh produce for the community food shelf. We had such a great response from our community that we decided to do it every holiday season.

In 2019 we were excited to start a similar tradition at our new store in Waterbury.


  • Donate any amount of spare change/dollars/or write a check
  • “Round Up” your purchase to the nearest dollar and donate the difference.

Learn more about the Woodstock Community Food Shelf and the Waterbury Area Food Shelf.

Read a blog post about the program.