Customer Spotlight: Meet Michael

In celebration of Customer Appreciation Day (coming up on May 27), we thought it would be fun to “shine the light” on a few long-time friends of Farmers’. This is part of a week-long series. 

Michael poses for a quick photo in the produce department.

Q: How long have you been a Farmers’ Market customer?

A: We discovered the Farmers’ Market during our first visit to the Woodstock area in the late 1990s, and it was certainly a factor in helping us decide to focus on this area when we began looking for a house or land in Vermont. We were living in Chicago at the time, and I clearly remember being surprised that I could buy better bread in small-town Vermont than I could at my local Whole Foods back in the city (shoutout to Red Hen!). Then, when we moved to Woodstock in 2002, I became a regular. I shop at least three to four days a week, cooking as inspired by what I see in the market. So browsing WFM is great in helping to put together a menu for our evening’s dinner.

Q: Why do you enjoy shopping here?

A: There are many reasons, but here are three of the main ones:

  1. Superior quality: From the moment I walked into WFM, I was taken with the overall high quality of the products in every department. And I really appreciate the focus on local and regional products. There are multiple reasons to support local producers — and certainly one of them is that these products are usually better tasting. (Plus, of course, they have a lower carbon footprint and buying from local producers boosts the economy here in our region.) But even when local products aren’t available, WFM maintains its focus on high quality.
  2. Selection: I have to keep reminding myself that WFM is a small market, since you do such a great job of maintaining not just the basics but a diverse selection of products that are inspiring to cooks and appealing to eaters.
  3. Awesome staff: I’ve shopped at WFM hundreds of times over the years and am always impressed by how friendly and helpful every single staff member is. I’ve tried to remember any unpleasant interactions I’ve had with a team member at the market but honestly couldn’t think of one.

Q: What three Farmers’ Market items would you bring with you to a deserted island?

A: Just three? That’s really hard to do. But I’ll try*:

  1. Mitchell’s Fresh Tortilla Chips: We don’t eat much “junk” food, but these are my weakness (and the go-to crunchy, salty snack in our house). Great plain and sturdy enough for dipping salsa or guacamole. They’re also terrific for chilaquiles and on the rare occasion when we have a bag go stale on us, I pulverize the chips and use them to thicken chili.
  2. Soom Tahini: Hands-down the best tahini you can buy and a necessity for Michael Solomonov’s hummus.
  3. Red Hen Mad River Grain bread: You’ll always find part of a sliced loaf in our freezer, ready for toasting for breakfast or for making a grilled cheese.

*Honorable mentions to the #20, Messinia Estate Kalamata olives, The Olive Table Early Harvest Organic olive oil, La Marocaine harissa, Kuner’s Refried Pinto Beans, Cabot cheddar, Kendall Brook Smoked Salmon, Misty Knoll poultry, and Choomi Coconut Macaroons.

Thank you, Michael, for taking part in this fun little project!

See everyone at Customer Appreciation Day on Monday, May 27 (all items in the store will be 20% off). 

Another post you might enjoy: Customer Spotlight: Gina and Mark

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